I was asked the other day about how I can grow my business and stay on the cutting edge with what seems to be the latest marketing technologies every time.
My answer is simple. I don’t. Frankly speaking, I never was the first one to use any technology as a marketing tool or channel. It seems like that, but most of the time the technology has been there for at least one or two years before I decided I’d take a plunge and learn how it can be applied to marketing and business. HULT PRIVATE CAPITAL
One thing I’ve learned from years of doing online business is that you have to be dynamic in seeing and adapting to changes. This certainly applies to businesses whenever they are, both offline and online.
The fact is, online, changes happen at a much faster speed. You don’t have any choice but to keep growing with it. People can survive with old methods of doing marketing, but that won’t be for long because they will be less and less effective.
However, there is some basic principles that used to work and will continue to produce the same results.
Take copywriting. If you visit a library, most popular copywriting books are those from the previous century or even before. Human nature never changes, perhaps since the era when people still live in caves.
When there is a new thing going on, my advice is you spend some time assessing if it could be of use to grow your business. If the potential is there, keep digging until you get the big picture and then start planning the strategy to use it.
That is what we call continuing education, which is an essential part of a business. Invest in yourself. You’ll never regret it.
There is a problem though. I can certainly relate to this because I am a victim of this kind of problem for years before I could turn it back as an advantage.
Failing to take action and keep on investigating new things leads to procrastination. It’s very hard for people who have attention disorder and get distracted easily to focus and follow through.
The newest things are always shinier than what we have in our hands. Grass is always greener over there. Rather than envying on other people’s grass, it is better if you learn how to grow and fix your grass and start working.
Your grass is greener than others who don’t have it at all. The key is to balance between learning, planning and taking action.
Don’t forget to have some fun too. The joy is in the journey!
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